b2b marketing
Change Is on the Horizon: What’s Next for Marketing in a Post-Pandemic World
Alan Young | July 9, 2020
It is time to shift from "here's why you should buy this service/product" to "here's how we can help" By Alan E. Young Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly ‘textbook’. As the media coverage so often reiterates, we now find ourselves in uncharted territory. Although the importance of brand agility and frequent innovation is well-understood by business owners and B2B marketers, the coronavirus pan...
Want to Step Up Your B2B Lead Generation? You Need to Read This First!
Alan Young | January 29, 2020
By Alan E. Young I have a question for you. How do you get leads in this new economy? “A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase,” explains Gary Vaynerchuk, in his bestselling book, Jab, Jab, Jab, Right Hook. The overall takeaway of the book is that companies have to continually give value to their audience before asking them to buy their products and services. And so, the better question is this: how do we get there in the first place? Before anything else, shouldn’t we be considering those...
How Hospitality Brands Can Give Prospects What They Want and When
Lure Agency | January 2, 2018
As a hospitality brand, you may have noticed that in today's digital world, it's harder than ever to catch a prospect's attention. With information so easily available to anyone searching for it, you may be wondering how you can make your content stand apart. How can you give your prospects what they want and when? Well, we've got the answer. Content personalization. The Future Of B2B Content Marketing … Personalization! Personalized content is a relatively new method of digital marketing that has proven super effective, for not only grabbing your prospect's attention but also building a stronger bond. If you've ever used Amazon ...
Why Travel & Hospitality Brands Can’t Ignore the Power of LinkedIn Pulse for B2B Marketing
Alan E. Young | September 18, 2017
By Alan Young As a hotel or travel brand, if you're not focusing your attention on LinkedIn Pulse, you're missing out on a potentially huge opportunity and audience. In April 2017, LinkedIn reached an impressive milestone, as it confirmed over 500 million people use its professional social network. Yet the platform often doesn't enjoy the same level of affection nor respect as other, seemingly more trendy networks such as Facebook, Twitter and Instagram. Today's consumers and executives, regardless of industry, are looking for transparency, not self-serving promotion. LinkedIn Pulse offers an incredible vehicle to meet this demand by pu...
What’s New in B2B Marketing?
Softscribe Inc. | September 7, 2016
Meet with us at Hotel Data Conference September 6 - 8 in Nashville, Tennessee The Micro + Visual Trend: All Grown Up NASHVILLE – September 7, 2016 – Technology companies that sell into the global hospitality market are asking, "What's new in business-to-business marketing?" The answer is, a maturing Micro + Visual trend that entertains and informs via newsletters, whitepapers, and short videos with pings of humor, says Julie Squires, CEO of Softscribe Inc., one of the industry's leading tech PR firms. Squires is attending the 8th annual Hotel Data Conference, September 6 to 8, 2016 at the Omni Nashville Hotel with a group o...
How to Prepare for Sales Success during Hospitality’s Golden Age
Softscribe Inc. | June 21, 2016
3-Step Process Can Increase Sales for Tech Vendors. New Orleans – June 21, 2016 – "Frankly, I think for the rest of our lives, all things being equal, are going to be fantastic in terms of what's going to happen in travel, tourism, and hospitality," Hilton Worldwide CEO Chris Nassetta told attendees at the 38th annual NYU International Hospitality Industry Investment Conference. It is a golden opportunity for tech providers. What are you doing about it? Many hotel companies will acquire new systems to grow. These include business intelligence, mobile solutions, all-in-one Property Management Systems, wayfinding, energy manag...
How Hotel Technology Providers Can Increase Referrals from Social Media
Softscribe Inc. | December 16, 2015
#1 Action: Immediately Post Press Releases to Your Website for Instant Linking Bentonville, AR – December 16, 2015 – Softscribe Inc., an award winning technology public relations firm based in Bentonville, AR, shares 3-steps hotel technology providers can take to increase sales and qualified referrals from social media channels. "The digital nature of marketing today means small changes deliver big results for our best-in-class technology clients," said Julie Keyser-Squires, CEO of Softscribe Inc. "Fine-tuning the technical aspects and marketing processes behind a company's social media presence is essential. To increase sa...
Three Ways to Shorten Your B2B Company’s Sales Cycle
JLNPR Inc. | October 19, 2015
By Jennifer Nagy, President of JLNPR Inc. Every company's ultimate goal is financial success (a.k.a. profitability) but many find it difficult to maintain, especially when their business model is based on one-off purchases. Another difficulty in consistently achieving financial profitability is the length of a company's sales cycle. If a company has an average sales cycle that lasts months or even years, it can create long earning gaps in between clients. As such, a company with a shorter sales cycle is more likely to achieve financial success and be able to maintain it consistently over the long-term. So how can a B2B business shorten ...
