b2b public relations
Want to Step Up Your B2B Lead Generation? You Need to Read This First!
Alan Young | January 29, 2020
By Alan E. Young I have a question for you. How do you get leads in this new economy? “A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase,” explains Gary Vaynerchuk, in his bestselling book, Jab, Jab, Jab, Right Hook. The overall takeaway of the book is that companies have to continually give value to their audience before asking them to buy their products and services. And so, the better question is this: how do we get there in the first place? Before anything else, shouldn’t we be considering those...
Softscribe Inc. Identifies Top 12 Quotes From Industry Leaders at Hotel Data Conference 2018
Softscribe Inc. | August 23, 2018
Technology Integrates Operations, Loyalty Programs, Guest Experience to Create Profits and Memories that Last a Lifetime. BENTONVILLE, AR – August 23, 2018 – Softscribe Inc., a leading hotel tech PR firm, attended the 10th annual Hotel Data Conference (HDC) this month in Nashville, TN with top industry leaders and technology providers. Smith Travel Research (STR) hosted 675 attendees, with 71 on the waitlist, at the Omni Nashville for a 3-day deep dive into data, performance, and trends for the global hospitality industry. Softscribe Inc. CEO, Julie Keyser Squires, attended on behalf of the company's PR clients. Top Quotes ...
Softscribe Inc. Outlines 7 Ways to Use LinkedIn to Close Sales Leads From HITEC 2018
Softscribe Inc. | June 21, 2018
BENTONVILLE, AR – June 21, 2018 – Softscribe Inc., the leading hotel tech PR agency, outlined 7 ways technology vendors and HITEC attendees can leverage their LinkedIn Profiles to close sales leads at the show. HITEC is the world's largest hospitality technology conference. HITEC 2018 takes place in Houston, Texas, June 18 to 21. #HITECTX. Softscribe Inc. provides B2B public relations to the hospitality technology market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals. "LinkedIn is the new knowledge center in the texting age," said...
Softscribe Inc. Defines 3 Steps to Prep Your LinkedIn Profile for HITEC 2018 Success
Softscribe Inc. | March 20, 2018
Think of Your LinkedIn Profile as a Sales Presentation BENTONVILLE, AR – March 20, 2018 – Softscribe Inc., the leading hotel tech PR agency, defined 3 ways hoteliers, technology vendors and attendees can prepare their LinkedIn Profiles for increased connections, sales and influence at HITEC 2018 in Houston, Texas, June 18 to 21, 2018. Softscribe Inc. provides B2B public relations to the hospitality technology industry. "LinkedIn is your online business card," said Julie Keyser-Squires, CEO of Softscribe Inc. "With half a billion users, it is a strong B2B social media and sales platform. Approach preparing your LinkedIn Profi...
Softscribe® Inc. Lists Top 5 Press Releases in 2017
Softscribe Inc. | January 16, 2018
Based on Reads, Clicks Back to Tech Client Websites: Electronic Door Locks, Energy Management, Direct Online Booking Lead the List BENTONVILLE, AR – January 16, 2018 – Softscribe® Inc., a leading hotel tech PR agency, announced its top 5 press releases from 2017 that address hoteliers' operational challenges. Ranking is based on the number of reads and press release-generated clicks backs to clients' websites. The top 5 B2B public relations press releases are: Sir Adam Amsterdam Installs dormakaba Saflok RFID Electronic Door Locks. "Sir Adam is known for its edgy, Euro-chic architecture, guest rooms, and public spaces," ...
