baby boomers
Renovating Your Hotel? Don’t Overlook Baby Boomers
Cicero Construction Group | November 8, 2021
PLAINFIELD, IL – November 8, 2021 – While Millennials have received the bulk of the travel industry's attention of late, the baby boomer generation still represents a wealthy niche for hotels to pursue. On average, this generation takes up to five trips and spends over $6,600 annually on travel, making it a market segment that the hotel industry ignores at its own peril. Born between 1946 and 1964, the so-called "boomers" spent a whopping $157 billion on travel in 2019 prior to the pandemic. Besides their spending power, boomers have also proven to be highly loyal to hotel brands that meet their needs, taking advantage of loyalty ...
Baby Boomer Travelers: What Marketers Need to Know [Infographic]
Michael Del Gigante | December 10, 2019
By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...
9 Travel Trends and Habits of Baby Boomers
Alan Young | October 3, 2019
By Alan E. Young Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials only account for those born between 1980 and 1999. Although influential, they do not comprise t...
Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?
Alan Young | September 19, 2019
By Alan E. Young Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised. Baby boomers, born between 1946 and 1964, are the wealthiest age group of the century, represent an audience of 74.9 million, and in the past decade, they spent more than any other generation. In 2016, nearly three in 10 U.S. leisure travelers were baby...
Baby Boomers vs. Millennials: How to Maximize Your Property’s Appeal
Harry Cahn | January 29, 2019
By Harry Cahn Baby Boomers versus Millennials. It's not a competition, but there is a battle for mindshare. As the wave of the internet and social media usage continues to build, a digital time stamp has been placed on our culture, effectively dividing us into "befores" and "afters." Baby Boomers (those born between 1946 and 1964) are older and tend to be more methodical. Millennials (those born between 1980 and 1996) are younger, and generally more technology-focused and quicker to act. A better understanding of the motivations that drive each group can help you optimize your property's appeal to each segment. Millennials are n...
Starving Boomers and Travel Mindsets
Larry Mogelonsky | April 25, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) I'm borrowing a term from the art world where the 'starving artist' is a burgeoning creative mind living hand-to-mouth, toiling away at his or her work while also probably taking on a part-time gig and waiting for that golden ticket of making a sale. Adapting the term to describe a new trend within the baby boomer generation is a bit of a stretch as they are hardly starving per se. But it does illustrate the point in that many boomers who have entered a second career or a state of semi-retirement, after departing from the breadwinning days in their former full-time jobs, are struggling to f...
The Go Go Boomer Generation
Larry Mogelonsky | May 25, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) A recent newspaper articled dedicated to the financial requirements of retirees proposed a treatise on the matter with three key phases: The first was defined as 'Go Go' where the individual, as if making up for lost time, was perpetually traveling to compensate for all those years raising a family and building a career. The middle phase was called 'Go Slow' with said individual still traveling, but typically at a more reserved pace and on a localized basis. With a profound sense of melancholy, the last stage, the 'No Go' travel era, characterized those who were restricted or unable to ...
