Independent Hotels Must Resolutely Defend Their Most Prized Asset: Inventory

Expedia.com | June 2, 2016

by Taylor Smariga A hotel's inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built to help hotels promote and sell their inventory. There are two broad segments of companies that help hotels sell their inventory online: Firstly, there are technology providers that help hotels drive direct bookings. This is a highly competitive and highly fragmented industry, comprised mainly of small- to mid-sized companies and a few big players. This competition leads to innovation, competitive pricing and differentiated pro...