benjamin habbel
5 Essential Things to Know About Your Customers, and How You Can Use Them
Voyat | December 4, 2017
By Benjamin Habbel They're tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customer thought patterns right now, and how your brand can harness them… 1. Customers are prioritizing new experiences over consistency "Access is becoming the new ownership… our bling isn't our house or our car, it is the theatre of Instagram and the experiences we are having in the world." So says Airbnb founder Brian Chesky, whose $30bn global rental giant is now offering a range of tours and learning experiences from truffle-hunting to pottery classes. Hotel ...
Hospitality: When Disruption Checks In – Optimal Use of Data Science Can Change Basic Expectations in the Hotel Business
Benjamin Habbel | August 7, 2017
By Benjamin Habbel The hospitality industry can be so idyllic. Hotels are the ultimate getaway, providing comfort, leisure and fun, an escape from the real world. And the good gets even better when the service is personalized—when we're addressed by name from the first contact, helpful suggestions match what we're looking for, and the mint on the pillow is just the kind we like. But some industry professionals can see the difference between what is being done and what can be done. In the age of data science, high customization is the norm: Forward-looking hoteliers know that the advantages—high-margin direct bookings, custom...
