benjamin jost
Learning About APIs – A Primer in Hotel Techology
Benjamin Jost | May 3, 2017
By Benjamin Jost The technology ecosystem in the hotel space is changing at a rapid pace. In some cases, companies seem to be appearing from nowhere, offering a brand new solution that solves a problem many hotels didn't know that they had. In other cases, companies with extensive track records in other markets are performing pivots, taking everything that they've learned in their history and trying to apply best practices to the travel industry. While there's often far more noise than signal, there is a swath of companies, startups and incumbents alike, that are finding ways to help hotels improve their customer experiences...
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Benjamin Jost | February 21, 2017
By Benjamin Jost Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are a few simple actions away from nearly doubling their pool of potential customers, fritter away opportunities because they don't know how to address the concerns that previous guests have shared on the internet. But inaction can be changed, and new revenue streams can be opened. To begin, hotel leaders need to understand the feedback that guests are posting online, whether the hotel is excited about that or not. There are millions of revie...
