Scent of a Lobby

Benoit Gateau-Cumin | October 26, 2017

By Benoit Gateau-Cumin Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby of a luxe hotel? Is it that all the beautiful women are exquisitely made up and perfumed? Or does it feel more like getting off the elevator at Neiman Marcus' cosmetics floor? Your olfactory senses are hijacked by the cacophony of fragrances at Neiman Marcus: they are there to "perfume" you, hoping you will like and buy. The chic hotel has a totally different approach and goal: it wants to seduce you, to relax you, to make you happy, maybe giddy, to make you feel plush. You feel like inhaling deeply...