Berjaya Hotels & Resorts Engages SiteMinder to Get Rate Disparity Under Control

SiteMinder | August 6, 2019

Dallas, USA – Berjaya Hotels & Resorts, a member of the Berjaya Corporation Group of Companies, has engaged SiteMinder, the global hotel industry’s leading guest acquisition platform, to take back control of the increasing disparity between its online room rates. The chain, which offers travelers more than 3,000 rooms across the Asia Pacific and UK, has adopted SiteMinder’s distribution technology to better influence and manage how its inventory is shared. Today’s move supports Berjaya Hotels & Resort’s marketing strategy to aggressively grow its online presence and achieve rate parity, where possible. “The disparity...