bernard ellis
Is The Experience Economy Passing Your Hotel or Resort Company Right By?
Bernard Ellis | February 20, 2017
By Bernard Ellis These days, hotel and resort operators are feeling more and more heat from their owners to move the needle on ancillary revenue. RevPAR growth has dramatically slowed down to a pace that appears to be a new normal, finally joining the lukewarm growth trend that has famously hit so many other sectors of the economy for so long. But hotels have taxes to pay and debt to service, and will have to find that profit somewhere else. The good news/bad news aspect of the story is that, thanks to improved automation and the sheer necessity brought about by the Great Recession, hotel operators have gotten extremely good at cost con...
Achieving Total Revenue Management with Your Existing RMS
Bernard Ellis, VP Industry Strategy - Hospitality at Infor | August 19, 2016
Four Steps to Getting There by Bernard Ellis Technology is often blamed for raising the biggest barrier to embracing a "total revenue management" approach. But chances are that you have systems in place that are already up to the task, if only you would set them up to succeed. You may need to make PMS configuration changes and refine certain business practices, but it will be more than worth it. It seems like every time RevPAR growth slows down, as it is now in the US, hoteliers instinctively turn first to investigate their revenue management systems, which surely must have blown a fuse or broken a fan belt or something. Upon ...
Extending the Value of CRM Investment
Bernard Ellis, Vice President of Industry Strategy, Infor Hospitality | April 1, 2015
By Bernard Ellis According to Gartner, the customer relationship management (CRM) market is projected to increase to $36.5 billion by 2017. Businesses across all industries are looking to improve customer interactions through technology, but this is particularly critical for hoteliers who are losing ownership of customer relationships to online travel agencies (OTAs) that are outspending them on CRM technology and marketing. CRM applications have the ability to enable real-time connections between hospitality companies and their customers, and benefits are only compounded when solutions are integrated with advanced platforms for revenue...
