Profiting From Low Cal Wines

Adam and Larry Mogelonsky | July 12, 2023

By Larry and Adam Mogelonsky Coming off what was hopefully a restful 4th of July break, lest we forget that wine is a still a profit center for hotels and restaurants all around the world and for all four seasons of the year. Still, there are lots of new trends to embrace in order to drive average check per cover. There are lots of reasons to rethink your beverage strategy for the latter half of 2023 and for 2024, especially because it can mean quick wins for your hotel’s revenues versus more expensive, long-term projects. And as a quick plug, if you’re interested in learning how to market your wine list for revenue optimization, co...