big data
Where Did All the Cookies Go?
Vizergy | September 19, 2022
By Daisy Tackett Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. In 2020, Google promised to remove cookies from Chrome by 2022, but was met with complaints and concerns across the board. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024. Google Chrome is one of the most popular browsers in the world, capturing more than 60% of the total market with over 2.5 billion users. Over half of all desktops run on Chrome, so this shift means big changes for you. Here’s how this is going to impact the hosp...
Zoox Smart Data Launches Wi-Fi Analytics at HITEC Orlando 2022 to Help Hotels Monitor Guest Room Wi-Fi Quality in Real-Time
Zoox Smart Data | June 21, 2022
In addition to Wi-Fi Analytics, the technology leader will showcase Zoox Eye, its intelligent data analytics platform that combines guest data with other resources to help hotels create a full view of their guests and better serve them. ALPHARETTA, GA – June 21, 2022 – Zoox Smart Data (“Zoox”), a global provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it will launch its new product, Wi-Fi Analytics, at HITEC Orlando 2022. This new offering allows hotels to monitor the quality and signal of guest room Wi-Fi, and alerts them to any problems in real ti...
Could Big Data Help Us Manage the Lockdown Better?
Dr. Reza Etemad-Sajadi | April 6, 2020
Harnessing our smartphones to help track the virus and hence manage the return to life outside. By Dr. Reza Etemad-Sajadi Given that the coronavirus spreads as the population circulates, the only solution in the near term is to impose stay-at-home measures so the number of hospitalizations doesn’t explode, pushing hospital workers and equipment to breaking point. The graphs below show the change of behavior of people in Switzerland during the lockdown period. Source: COVID-19 Community Mobility Report, Google, 29.03.2020 That being said, when a part of the population will have been immunized (i.e. those who have caught the ...
Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels
Kevin Duncan | September 10, 2019
By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group, a Cendyn company With U.S. hotel occupancy levels registering record-breaking performance, hoteliers must get creative when it comes forging a path toward higher rates and greater profits. And they increasingly look to their revenue managers to chart the course. As a result, we’re seeing a transformation of the revenue management (RM) role – from revenue manager to revenue strategist. REVENUE MANAGEMENT OF THE PAST Hospitality revenue management (RM) began in 1972 when BOAC airlines (now British Airways) began offering discounted fares to ...
Package Bookings: Learnings From the Top Packages Markets
Expedia Group | August 2, 2018
By Melissa Maher Last year, Expedia Group released findings that showed package bookings deliver higher ADR and RevPAR, had twice the booking window length, and half the cancellations of standalone bookings. These insights showed unequivocally that hotels should be leveraging packages as a channel for their bookings. This year, Expedia Group refreshed its global packages data for full year 2017, reflecting tens of millions of packages booked, comparing it once again to standalone bookings. This refresh showed that ADR remained consistently higher with a nearly 30 percent premium, booking windows remained longer with an average of nearly...
Cornell Roundtable Analyzes Benefits and Threats from Big Data for Hospitality Firms
The Cornell Institute for Hospitality Labor and Employment Relations | August 26, 2015
Ithaca, NY, August 26, 2015 - Hospitality firms have more information than ever about their employees. But the rush of "big data" has opened both new opportunities and great challenges for human resources departments, as discussed in the inaugural industry roundtable on big human resources data in the hospitality industry. Sponsored by the Cornell Institute for Hospitality Labor and Employment Relations (CIHLER), the roundtable brought together participants who represent the world's top hospitality firms. They were concerned with both the quality and comprehensiveness of the data, as well as how to apply those data. Key points in the di...
Big Data and the Hotel Stay: The Critical Connection
Pierre Boettner | August 10, 2015
By Pierre Boettner, founder and CEO, hospitality pulse The industry buzz around "Big Data" is deafening. 'Big Data Analytics ' - its uses, abuses, and place in the playbook of travel technology tools - has filled hundreds of articles and many thousands of words over the course of the past five years. But there is a huge disconnect between the ethereal language of Big Data, and the actual experience of the hotel guest. Is there a connection? How can hotel managers, owners and brand executives actually use data to make guest experiences better?? Let's begin from a simple premise: The hotel stay is the core product of...
The Next Frontier in Revenue Management: Big Data for Hoteliers
Jean Francois Mourier | February 24, 2015
By Jean Francois Mourier Big Data seems to have been the buzzword in most industries for the last five years. But unlike many other industries that have integrated Big Data as a key component of their operations, the hotel industry is lagging very far behind. In my opinion, this is a big - and costly - mistake to make! You might be asking yourself: "How can my hotel leverage the power of Big Data?" But before I explain how your property can use Big Data to generate significant increases in occupancy, ADR and RevPAR, let's go back to the basics... What is Big Data? Google defines Big Data as "extremely large data sets that may be analyze...
