Strategy Before Tactics: A Lesson for Hoteliers

Bill Scanlon | June 7, 2021

By Bill Scanlon   We must be more strategic! You’re not strategic enough! Get out of the tactics and think strategically!   Sound familiar? Let’s take a minute and ground ourselves first.   Strategy = a plan of action or policy designed to achieve a major or overall aim.   Tactics = individual actions carefully planned to achieve a specific end.   Though the clarity between the two is self-evident in the context of their definitions, they are often used interchangeably and are the most confused when applied in a business environment.   What is Strategy?   St...