binu mathews
Guest Experience Is the New Loyalty: How Hoteliers Can Take Advantage of Technology to Elevate Guest Experience
Binu Mathews | March 3, 2020
By Binu Mathews For hoteliers, guest loyalty has become an increasingly elusive concept. A decade ago, brands would have focused on instilling loyalty through things like rewards programs or points. Now, it is more about creating an inspiring, fun, and authentic experience across the entire guest journey. Jeff Bezos once said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” As it turns out, the recipe for loyalty in this modern, digital landscape is equal parts simple and complex for hoteliers. The basic premi...
Smartphones and Their Effect on Guest Behavior
Binu Mathews | February 4, 2020
By Binu Mathews Smartphones are everywhere. Walk into any coffee shop, restaurant, or hotel lobby, and a high percentage of people engaged with their smartphone will be directly affected by the application they are reviewing. As consumers, we now look to our smartphones to converse with friends, purchase items online, look at a myriad of pictures, and yes, sometimes, to talk to another person. The impact of smartphones on our everyday life is undisputed, but how has the smartphone impacted the hotel guest? When it comes to searching for a hotel, regardless of whether it is for a business or leisure trip, the bulk of the search process is ...
Horizontal Hotel Technology vs. Best of Breed in Emerging Markets – What Is the Best Approach?
Binu Mathews | October 11, 2018
By Binu Mathews The hotel Industry is constantly evolving. This evolution is being driven by the never-ending changes in consumer demand. A hotelier needs to accommodate today's pace of change and create a memorable guest experience. Thus, it becomes essential to support hotel operations with the introduction of technology advancements and innovation so as to keep up with the guest's preferences and choices. Over the years, there have been technological advancements that have defined our industry. Changes regarding the operational aspects of a hotel, changes in the way hotel's market and sell their rooms and changes that now...
