Bleisure, a New Target Market for Hotels: the 5-Step Plan for Success

Patrick Landman | December 4, 2019

By Patrick Landman Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals. What Type of Guest Profile Does Bleisure Travelers In...