bleisure
Defining Blended Travel and Its TAM Through Marriott Hotel Examples
Adam and Larry Mogelonsky | October 30, 2024
By Adam and Larry Mogelonsky Every hotelier is already thinking about ways to take advantage of the growth of remote work and bleisure in the post-pandemic travel landscape. Best described now as ‘blended travel’ due to the many different types of travel it encompasses, let’s take a look at what Marriott is doing so you can learn from their example, as well as convince you a bit more about the opportunity here – the total addressable market (TAM) as they say. Whether remote work, temporary relocation, staycation or digital nomadism, with these emerging blended travel dispositions in mind, it behooves hotels to adjust their commerc...
Hilton Annual Trends Report Predicts 2025 to Be the ‘Year of the Travel Maximizer’
Hilton | September 30, 2024
MCLEAN, Va. – 2024 was the Year of the Great Recharge, where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guest rooms took off. Today, as the post-pandemic leisure travel boom normalizes, travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. “Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their o...
Cloudbeds Observes Shift Towards Longer Stays
Cloudbeds | April 15, 2024
Hospitality management platform Cloudbeds has observed a moderate (1%) uptick in medium-term stays globally in 2023, accompanied by a slight decline of 2% in short stays. The findings come from Cloudbeds’ 2024 ‘State of Independent Lodging Report’, which suggests the surge in three to four-night stays may be an indication of the rising popularity of “bleisure” or blended travel, as more travellers take advantage of the flexibility of remote work to extend their stays. The technology provider says the return of international tourism could also play a role in the shift towards longer stays, as inbound tourists tend to stay longer ...
10 Hotel Trends to Watch in 2024
Pedro Colaco | December 15, 2023
By Pedro Colaco In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024, marked by shifting consumer preferences and the rise of cutting-edge technologies to help hotels address increasingly complex consumer and operational demands. This article explores the top 10 trends poised to redefine hotels and the wider travel and hospitality landscape in the coming year. 10 Hotel Trends to Watch in 2024 As we gear up for the new year, we foresee that a number of trends that arose in 2023 will continue to be critical for hotels in 2024. Hotels will continue to prioritize sus...
An Example of Profitable Corporate Wellness Programming
Adam and Larry Mogelonsky | November 29, 2023
By Adam Mogelonsky, Larry Mogelonsky In the post-pandemic bullwhip we are still ebbing and flowing through, one big question mark is surrounding the future of business and group travel. Gone are the days of the LOS=1 road warrior as those meetings can be cheaply substituted for videoconferencing. Instead we are seeing more LOS=3 MICE where groups are looking to actually experience a destination or add in a wellness component in order to better facilitate real conversations and more meeting productivity. This is still a very unsaturated space; while leisure has embraced wellness across most categories, business and bleisure are not there...
Business Travel in Asia Pacific Poised for Significant Rebound in 2023, Spending Forecast To Reach Almost $800 Billion by 2027
GBTA | September 25, 2023
GBTA reveals regional outlook data and insights during its sold-out 2023 GBTA APAC Conference held this week in Singapore After challenging years due to the pandemic, for 2023 and beyond, business travel in Asia Pacific is forecast for significant growth, with travel spending gaining 41% to USD $567 billion this year ─ and rising to $800 billion by 2027. China’s reopening and robust domestic demand will be a big catalyst for the growth. Solid rebound is also anticipated in Japan, South Korea, and Australia, along with the return of international business travel, which is anticipated to boost Singapore, Hong Kong and Malaysia. ...
Growing the Bleisure Segment With Great Technology
ADAM AND LARRY MOGELONSKY | September 13, 2023
By Adam Mogelonsky, Larry Mogelonsky The landscape of a hotel's future is undergoing a substantial shift, transcending the traditional divisions of leisure, corporate and group guests. This recognition is well established among hoteliers, yet the prevailing challenge stems from the abundance of information. Legacy systems, entrenched and costly to integrate, coexist with fragmented guest profiles trapped within data silos. Nonetheless, the imperative for system unification and cohesive guest profiles, particularly within the realm of enterprise-level operations, is making big wins and will continue to do so well into 2024. Newly emergin...
Business Travel Is Back. Purpose Is Key!
Accor | August 2, 2023
Is the business world still Zooming from home? Has corporate travel spending made a full recovery from the pandemic? Are carbon budgets replacing financial budgets? Accor’s Masters of Travel advisory board meeting brought industry leaders from technology, law, energy, engineering, and pharmaceuticals to Brussels to create a vision for business travel and corporate meetings post-pandemic. The delegates’ mission was to dig deep into the real value of travel, evaluating the demands it makes in environmental, social and governance (ESG) and what businesses need to prioritise in 2024 and beyond. The new Business of Travel report from Acco...
