blended travel
Defining Blended Travel and Its TAM Through Marriott Hotel Examples
Adam and Larry Mogelonsky | October 30, 2024
By Adam and Larry Mogelonsky Every hotelier is already thinking about ways to take advantage of the growth of remote work and bleisure in the post-pandemic travel landscape. Best described now as ‘blended travel’ due to the many different types of travel it encompasses, let’s take a look at what Marriott is doing so you can learn from their example, as well as convince you a bit more about the opportunity here – the total addressable market (TAM) as they say. Whether remote work, temporary relocation, staycation or digital nomadism, with these emerging blended travel dispositions in mind, it behooves hotels to adjust their commerc...
Cloudbeds Observes Shift Towards Longer Stays
Cloudbeds | April 15, 2024
Hospitality management platform Cloudbeds has observed a moderate (1%) uptick in medium-term stays globally in 2023, accompanied by a slight decline of 2% in short stays. The findings come from Cloudbeds’ 2024 ‘State of Independent Lodging Report’, which suggests the surge in three to four-night stays may be an indication of the rising popularity of “bleisure” or blended travel, as more travellers take advantage of the flexibility of remote work to extend their stays. The technology provider says the return of international tourism could also play a role in the shift towards longer stays, as inbound tourists tend to stay longer ...
Crowne Plaza Hotels & Resorts Launches New Study on The Future of Blended Travel
IHG Hotels & Resorts | July 13, 2022
ATLANTA, July 13, 2022 – With the arrival of the first peak travel season since the beginning of the pandemic, a new survey commissioned by Crowne Plaza Hotels & Resorts - part of IHG Hotels & Resorts and one of the world’s largest premium hotel brands - which polled over 1,200 US consumers, reveals Millennials (25 to 44 years old) (65%) and Gen Z (18 to 24 years old) (59%) consumers are more inclined to work for a company that offers frequent travel or flexible (work + leisure) blended travel possibilities as a perk. As many US businesses struggle to find and retain workers, employees are in a stronger bargaining positi...
