blockchain
Blockchain, Metaverse, ChatGPT: How Is Technological Innovation Changing the Travel Sector?
ITB Berlin and the ITB Berlin Convention | March 9, 2023
A packed house at the ITB Berlin Convention: on Tuesday afternoon three experts presented their assessments of the potential offered by new technologies. Caroline Bremner from Euromonitor International reported on the potential for growth of the metaverse, while Leila Summer, CEO of PlayToChange, explained how ChatGPT can suggest a travel route in just seconds. Professor Dr. Alexander Knauer from the Blockchain Competence Center at the college Hochschule Mittweida, explained that, although blockchain technologies are currently in the hype-phase, it will be two to four years before they are in practical use in the travel sector, making...
Ten Hotel Possibilities for the Metaverse
Larry and Adam Mogelonsky | August 10, 2022
By Larry and Adam Mogelonsky Now that the current ‘crypto winter’ is weeding out all the cryptocurrency Ponzi schemes with no real applications or utility, it’s time to put on your futurist cap and ponder some actual use cases for what this coming technology will offer to hotels. For background on blockchain, cryptocurrencies, non-fungible tokens (NFTs), web3 and all the basics related to how those work, there are lots of great resources out there, and explaining it all would make this article way too long for a casual read. On that note, here are ten possibilities to consider. 1. An Extension of the Experience Economy. We’re b...
Blockchains and Related Technologies
Mark Munger | July 12, 2022
By Mark Munger I still encounter people who ask me to explain what a blockchain is or are confused as to how cryptocurrencies, NFTs, and smart contracts relate to blockchains. Here is my attempt to relay my view of the technologies. This may take multiple blogs, though I’ll attempt to keep it simple. I’m also writing these to get out quickly, so any errors or statements you believe are misleading or wrong, please comment and let me know what I missed. What is a Blockchain? A Blockchain is an internet ledger storing data with new data added as a group called a block. These blocks are connected to each other with links forward and...
Four Hotel Applications for NFTs
Larry and Adam Mogelonsky | June 30, 2022
By Larry and Adam Mogelonsky Yes, we know. The crypto bubble is bursting. But the dotcom bust didn’t end the internet, and likewise you shouldn’t ignore this technology. In fact, now that all the hype is dying down, now may be the perfect time to plant the seeds for the decade ahead. For those in need of a refresher, there are innumerous articles on how nonfungible tokens (NFTs) work and what the metaverse promises, but key to all this is the idea of ‘nonfungibility’ or specific points of access or asset governance that are unalterable due to their immutable recordkeeping on a blockchain. NFTs are simply digital identifiers ...
Is Blockchain the True Solution to the OTA Challenge or Is It Merely a Silver Bullet Hope?
Dr Nicole Rosenkranz | October 6, 2021
By Saskia Hillmann & Nicole Rosenkranz There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive. No direct business - Only middlemen”. D.A. President Swiss Hotel Association & Ambassador of Swiss blockchain start-ups. How is Blockchain relevant to the industry? In the new global digital world of the fourth industrial revolution, blockchain technology has been revolutionizing many industries from banking and insurance all the way ...
Blockchain Technology Shaping the Future of Commercial Real Estate
February 18, 2021
Implications of blockchain technology in Real Estate In short, blockchain technology enables the user to record information on a digital ledger. It divides and stores the entered information in a compartmentalized array across several computer systems on a Blockchain network. Technically speaking, Blockchain technology utilizes Distributed Ledger Technology (DLT), where the stored information becomes impossible to hack, alter or erase. This technology makes information significantly more transparent and safer than conventional ledgers we have been using over centuries. Real estate transactions, a DLT platform allows storing information...
Hotel Apps Enter a New Decade
Margaret Ady | January 27, 2020
By Margaret Ady It’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late Two point five million! Well, nearly 2.5 million. That’s how many apps the Google Play store has. Apple’s store came in second at 1.8 million apps. For perspective, 1.69 million people live on the island of Manhattan. That’s more than one app for every person on the island. Apps have become the go-to for managing our lives, both the operations (budgets, exercise, bill paying) and outer lives (work, social, news apps). ...
The Hype Behind Blockchain: What Is it and Why Is it Important to the Travel Industry?
Rob Sudakow | September 16, 2019
By Rob Sudakow If you haven’t noticed Blockchain is one of the new catchphrases thrown around at every travel conference you go to, but it’s probable that most of those throwing the word around actually understand blockchain or how it could revolutionize the travel industry. The travel industry isn't alone in its excitement over blockchain. The buzzword is making its way into the vocabulary of many industries with good reason. But the big question is how and why. What is Blockchain: Wikipedia’s definition of blockchain “a growing list of records, called blocks, that are linked using cryptography. Each block contains a cryptog...
