bojan jokic
Travel Spending has Increased by $48 billion – So What are Travelers Spending Money On?
Bojan Jokic | November 19, 2015
by Bojan Jokic The United Nations World Tourism Organization (UNWTO) recently released data on the spending habits of tourists in 2014, which put $1.2 trillion back into the global economy — an increase of $48 billion from the previous year. The same report revealed that receipts from international visitors spending on accommodation, food and drink, entertainment, shopping and other services and goods reached an estimated US$ 1,245 billion (euro 937 billion) in 2014, an increase of 3.7%. The global business travel market generates sales worth hundreds of billion U.S. dollars every year and it includes both national and internatio...
Discover the Future of Ancillary Revenue Success Using Personalization
Bojan Jokic | August 19, 2015
By Bojan Jokic Airlines can unlock a new source of revenue with personalized ancillary sales that will please travelers instead of leaving them indifferent. Perfect offerings that will increase profits are waiting for passengers, and they are very different from the dreaded fees for checked baggage, preferred seating, Wi-Fi, in-flight meals, or the redemption of frequent flier points. Tap into unrealized revenue streams with a dynamic range of products and services that passengers actually welcome and that enhance each step of their travel journey. These include pre-travel accessories and care (such as GPS trackers, city guides, waterpr...
Rescue Your Brand from Captivity
Bojan Jokic, Epteca Co-founder & CEO | May 13, 2015
Escape the prison that your brand storytelling is trapped in and reach customers directly By Bojan Jokic Our world is an amalgamation of stories, worldviews and beliefs, and our current industrial model was created to manufacture wants and needs. Since the first days of commerce, brands have been investing oceans of energy and resources to build substance and meaning to their offering using storytelling (like P&G's recent "Pick Them Back Up" campaign) and to promote those benefits. At the same time, the massive proliferation of television and online, the transformation of the PC into a retail channel, the explosive rise of mobile a...
