Baby Boomers Deserve Big Attention From Businesses Too

Linchi Kwok | August 12, 2020

By Linchi Kwok Jill Filipovic argued in her new book - OK Boomer, Let’s Talk: How My Generation Got Left Behind - that millennials have been going through tougher economic circumstances than any other generations since the Great Depression. I am neither a millennial nor a Boomer, but the media coverage about Jill’s arguments got my attention. The fact is no matter if we are in the position of supporting or challenging Jill’s propositions, we cannot deny that we need Boomers to boost post-pandemic consumption. Besides millennials and Gen Zers, Baby Boomers also deserve big attention from businesses. Boomers have time and money ...