booking behavior
Is the Connected Trip the Next Big Thing?
Max Starkov | November 1, 2024
By Max Starkov, Hospitality & Online Travel Tech Consultant Booking has been working for five years to add air, experiences, car rental and other travel components, which in their view provides a better experience for travelers and better returns for the company. How promising is the connected trip concept? First of all, this concept is not new. For 175 years traditional tour operators have offered “connected trips” in the form of tour packages, and in the last 60 years - beach and ski vacations with charter flights. Booking.com’s main rival - Expedia - has been pushing the so called “connected trip” (a trip that includ...
The Guestbook Releases New White Paper, “Understanding Boutique Aficionados,” Analyzing Experiential Traveler Preferences and Booking Beha
The Guestbook | December 10, 2019
Cash back rewards innovator The Guestbook examines experiential travel market, helping boutique hoteliers harness actionable insights to drive direct bookings LOS ANGELES — December 10, 2019 — The Guestbook, the world's largest rewards program for independent and boutique hotels, today announces the release of a new white paper, entitled “Understanding Boutique Aficionados.” This informative new white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected by The Guestbook through a national research study, which surveyed 1,031 Americans ov...
