booking behaviors
The Evolution of the Booking Journey
David Gabriele | March 29, 2018
By David Gabriele We've all done it… We've all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We've also taken great pleasure in telling our friends and family about our experiences. That is to say, we have become influencers or trusted brand ambassadors. Conversely, we've also asked for, and received, recommendations from our friends and family, and acted upon these recommendations. In other words, we have been influenced by people we regard as trusted influencers. This, as we know, is word-of-mouth, however it is offline and unscalable. Every hospitality busines...
The Sochi Effect: Does Mainstream Coverage Drive Niche Bookings?
Ryan Solutions | September 8, 2015
Every four years the ski industry once again enters prime time as skiers and snowboarders take the stage at the Olympic games. Sochi played host to a long list of snow-sliding events in February of 2014, but did this mainstream coverage drive lodging bookings at mountain resorts? Take a gander. The Goods To find our answer we looked at over 250,000 lodging reservations from 16 different mountain resorts made during the 2012/13, 2013/14 (the Olympic year, in orange below), and 2014/15 winter seasons. The games spanned nearly the entire month of February, so aside from finding average monthly booking volumes in that month, we also found t...
