booking conversion
How To Turn Inbound Reservations Inquiries Into Proactive, Outbound, Reservations Sales Leads
Doug Kennedy | September 5, 2024
Complimentary Registration Now Open For Doug Kennedy’s Next Webcast! Sponsored By Travel Outlook and Track Hospitality Software Register your team and participate live, or view the recording, of Doug Kennedy’s next 40-minute training webcast scheduled for Friday, September 20, from Noon – 12:45 pm EST. REGISTER HERE “Many leaders tend to think the role of reservations agents is simply to field inbound calls, answer questions, and book those who are not techno-savvy enough to book online,” said KTN President Doug Kennedy. “Yet when you monitor the cloud-based phone logs at resorts, vacation rental companies, and luxury hotels ...
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
Carly Ferranolo | December 5, 2023
By Carly Ferranolo The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That’s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. The marketing funnel refers to the journey a customer takes from ideation to execution of a purchas...
The Real Reasons for Book Now Pay Later in 2023
Adam and Larry Mogelonsky | February 15, 2023
Yet one more burgeoning technology to consider that many major retail shopping channels have already adopted, we ask whether or not Book Now Pay Later (BNPL) is right for your hotel. Specifically, are your current payment rails an obstacle – that is, a point of friction – to some guests who, for one reason or another, don’t want to pay the full reservation amount upfront? Second to that, can the embrace of BNPL be used to incentivize direct bookings? Rest assured, this wouldn’t represent an experimental enhancement to your website booking engine (WBE). We have Expedia partnering with Affirm while many airlines and cruises have sign...
Three Ways Hoteliers Can Increase Direct Bookings Today
Vizergy | April 30, 2018
With the constant evolution of the bookings landscape and the hospitality industry overall, comes the indefinite anxiety of optimizing marketing channels to maximize revenue and the questions of "could we be doing more to boost direct bookings?", "How do we decrease customer acquisition costs?", or "how can we minimize revenue lost to OTAs via commissions?" The one initiative within the hospitality space that major brands have taken on with a fury and huge marketing spend is the push to drive more direct bookings and pull business away from Online Travel Agents (OTAs) which charge hotels ever-rising commissions for bookings. While book...
How to Convert Travel Dreamers into Bookers at the Start of 2018
MyTravelResearch.com | February 2, 2018
At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break. The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says MyTravelResearch.com, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. "Many tourism businesses don't enjoy marketing," says Carolyn Childs, co-founder and strategist for the company. "They prefer to focus on delivering the experience. But to the potential customer, the first touch point is part...
Hospitality Innovators to Converge at Sixth Annual RSS This July
Kalibri Labs | January 23, 2018
Hotel Industry Leaders Meet to Confront Challenges of Evolving Consumer Trends and Increasing Complexity in Distribution and Technology Washington, D.C., January 23, 2018 — Hoteliers and industry thought leaders will come together July 10 to identify the major trends transforming hospitality and share best practices for facing them at the annual RSS in Washington, D.C. The sixth RSS will be held at The Newseum on Pennsylvania Avenue, just a few blocks from The White House. "The Newseum is a perfect venue for RSS in its sixth year, because it seems like it's a new story in this industry every day," said Patrick Bosworth, Co-Founder...
