booking revenue
Turning Social Media Posts Into Hotel Bookings With Custom Landing Pages
Lodging Interactive | June 10, 2024
Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts. A custom landing page (defined by Adobe) is a web page that is created specifically for a particular marketing campaign or offer. It is designed to capture the attention of visitors and encourage them to take a specific action, such as booking a hotel room. When used in conjunction with social media marketing, custom landing pages can be a powerful tool for driving traffic to a hotel's website and increasing conversions. Here are a few benefits of using custom land...
Amadeus Launches New iHotelier® Booking Engine to Enable Increased Conversion and Drive Higher Revenues
Amadeus | July 6, 2022
Early results reveal up to a 25% increase in conversion rates for early adopters of the new iHotelier® booking engine versus previous solutions. Its simplified shopping experience, expanded upsell and enhancement capabilities, and highly configurable booking flow enable a more personalized experience to increase hotelier revenue opportunities. The rapid pace of consumer online shopping has contributed to demand for a hotel booking experience that is simple, intuitive, and personalized to guest needs. Independent hoteliers rely on their booking engines to help improve the Brand.com shopping experience, increase direct conversion rates, and...
