booking strategies
AI + Hotels = An Ideal Guest Experience
SHIFT DIGITAL | January 8, 2024
AI is changing how hotels operate and, consequently, transforming the customer experience into one that’s customized, elevated, and, frankly, top-notch. Artificial intelligence (AI) is rapidly transforming industries across the board, and the hospitality industry is no exception. From streamlining operations and reducing costs to improving customer experiences, AI is solving workforce and technology challenges for the hospitality industry while meeting ever evolving (and high!) customer expectations. Part one of Shift’s three-part blog series examines how the hospitality industry uses AI to enhance the customer experience. By seaml...
Quick Wins to Convert Black Friday Bookings on Your Hotel’s Website
Luke Markesky | November 11, 2021
By Luke Markesky Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. However, ensuring a successful Black Friday campaign is not as s...
Key Booking Strategies in a World Turned Upside Down
Kristi White | November 18, 2020
By: Kristi White Today’s travel and gathering restrictions have taken a toll on our industry. While we continue to see ongoing changes and brace for the next phase of potential constraints, we are tracking general occupancy while keeping an eye on the long term. I recently had an opportunity to speak with Katie Moro, Vice President, Data Partnerships at TravelClick, an Amadeus Company. She shared some data insights into what her team has been seeing recently. A Strategic View of General Occupancy If we take a look at overall demand, it sets the stage for a discussion on group business. Based on Amadeus data collected from the PM...
Fuel White Paper Helps Hoteliers “Beat OTAs at Their Own Game” and Maximize Direct Booking Strategies
Fuel | November 5, 2019
Newly released white paper reveals proven OTA strategies that hoteliers can seize upon to combat growing online competition and improve direct booking results. Myrtle Beach, SC – November 5, 2019 – Fuel, the premier software provider and digital agency for the hotel industry, has announced the release of a new white paper to the hotel industry that is geared toward helping hoteliers gain additional revenue through direct bookings on their own websites. Entitled “How to Beat OTAs at their own game,” the new informational white paper explores key data-driven tactics that the most successful Online Travel Agencies have used to captur...
Fuel’s Stuart Butler Selected to Participate as Expert Panelist at Triptease Direct Booking Summit Miami
Fuel | October 8, 2019
Fuel COO to weigh in on budget considerations during discussion on how hoteliers can optimize their return on investment in direct booking strategies Myrtle Beach, SC - October 8, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will serve as an expert panelist at the Triptease Direct Booking Summit, scheduled for October 22-23 at the Loews Miami Beach Hotel. The two-day summit, which is one of four global events, brings hoteliers together to strategize, network and drive the direct booking movement forward. The age...
