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Flemings Hotels Pens Strategic Technology Partnership With Amadeus

Amadeus | July 13, 2022

Flemings Hotels, a hotel group in Germany & Austria, has adopted the Amadeus Demand Generation Suite, leveraging business intelligence, media, web, booking, reservations, and loyalty capabilities After more than a year of turmoil, hoteliers around the globe are gearing up to meet heightened traveller expectations for more personalized experiences, seamless bookings, and effective communications. The need to provide guests with a modern, engaging website and a frictionless, personalized shopping and booking experience with loyalty capabilities is critical for the long-term growth of today’s successful hotel portfolio. To address th...

Amadeus Launches New iHotelier® Booking Engine to Enable Increased Conversion and Drive Higher Revenues

Amadeus | July 6, 2022

Early results reveal up to a 25% increase in conversion rates for early adopters of the new iHotelier® booking engine versus previous solutions. Its simplified shopping experience, expanded upsell and enhancement capabilities, and highly configurable booking flow enable a more personalized experience to increase hotelier revenue opportunities. The rapid pace of consumer online shopping has contributed to demand for a hotel booking experience that is simple, intuitive, and personalized to guest needs. Independent hoteliers rely on their booking engines to help improve the Brand.com shopping experience, increase direct conversion rates, and...

Booking.com and BookingSuite: What’s Really Going on Here?

Regatta Travel Solutions Inc. | May 4, 2015

BookingSuite is now offering hotels a 'free' website in exchange for a 10% commission. It is important for hotels to realize that in exchange for a free website, BookingSuite will include its own booking engine (replacing the hotel's existing booking engine) and any direct booking through the hotel website will incur a 10% commission. This means that hotels are now entrusting their most valuable sales channel to an Online Travel Agency (OTA), and as an industry, this raises some important questions. 1. What is the impact of syncing the rates and availability offered through the hotel's direct channel with Booking.com? Ho...

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