bookings competition
5 Tips to Outsmart Competition in the Post-COVID Hotel Market
Matthieu Mauguin | July 9, 2021
By Matthieu Mauguin As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been drastically affected by the pandemic, which is bound to impact the way hotels envision their acquisition strategy for years to come. Properly handling this radical shift in the market is no small task and will require hotels to demonstrate both long-term foresight and impeccable execution to thrive. Moreover, we can expect the post-COVID hospitality industry to grow increasingly competitive. Indeed, the lengthy period of lockdown, during which hotels saw very little to no commercial activity, g...
Is Google Out to Kill Bookings Competition?
Phil Butler | April 25, 2017
By Phil Butler If you missed the news at the beginning of April, Google is now experimenting with flight and hotel packages in the UK and Germany. Speaking at the first European Skift Forum, Oliver Heckmann, Vice President Travel and Shopping at Google Inc., said that although searchers will be shown bundled packages, they will still be able to "buy the individual components separately or together." The idea of package bundles is not new – Kayak has attempted it – but Google does bring something new on the market with a dynamic product that counts on intelligent algorithms rather than displaying flight and accommodation pac...
