Boomers Largest Travel Group for Summer 2016

DKS&A | June 1, 2016

McLean, VA, June 01, 2016 – Three out of five U.S. residents plan to take at least one leisure trip this summer and 35% of those will be Boomers, states Cheryl Schutz, Vice President of Client Intelligence at DKSA. "Although Millennials and GenX will account for over half of summer travel, they are planning shorter trips than Boomers or Traditionalists, thus will likely spend less per trip." Although Boomers and Traditionalists will take the longest vacations, each at over one week, this is still shorter than they planned in 2015. Led by Millennials, about 20% of travelers of all generations say they plan to spend more than they p...