Travel Brands Falling Short in Chatbot Deployment

EyeForTravel | July 17, 2017

Chatbots are a potential route to billions of consumers but travel brands are failing to fully take advantage of their possibilities according to the new Are Bots Worth the Bother? Report for EyeforTravel and Travelaer. The report looked into how far travel brands have made use of Facebook Messenger to deliver customer service and booking to customer. It finds that while 93% of these airlines have a Facebook page, and 81% a Messenger link, only 38% of the 206 contacted responded to researchers' messages, with a third of those contacted taking at least a week to reply. From the just over a third of airlines that responded through Facebo...