The Downfalls of Overcharging for Bottled Water

Larry Mogelonsky | May 24, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) You've trained your bellman, concierge and front desk staff to a tee. Your guests immediately feel welcome at your property with the awful nightmare of security lines, air travel and bag collection finally behind them. They enter their guestroom, just starting to unwind, and then prominently displayed is a bottle of water with an unmistakably exorbitant price tag. And it is all for naught. Why is it that this one markup grinds guests' gears more than almost everything else? Perhaps the wording of 'unmistakably exorbitant' offers a clue. When a commoditized item like bottled water, i...