bourbon tourism
Louisville, KY Hotel Market: Room to Grow
Kaitlyn Hennessy | August 18, 2023
By Kaitlyn Hennessy Recent Hotel Trends Since 2020, the Louisville hotel market has seen an increase in leisure travel associated with bourbon tourism, its nearby universities, and the Kentucky Derby. It is because of these large demand generators that the market has been able to recover most of its occupancy-based COVID-19 losses. Commercial travel has also helped to bolster the market. As employees have begun to return to offices and as business travel has increased, demand within this segment has improved. While some properties were able to recover occupancy faster than others, a large amount of new supply has entered the market over...