boutique brand
Benchmark Resorts & Hotels® Again Takes Top Honors in Stella Awards
Northstar Meetings Group | November 19, 2019
Named 2019 Best Overall Boutique & Lifestyle Hotel Brand The Woodlands (Houston), Texas, November 19, 2019… For the second consecutive year, BENCHMARK®, a global hospitality company’s signature brand, Benchmark Resorts & Hotels®, has taken top corporate honors in Northstar Meetings Group’s prestigious Stella Awards. Meetings and events professionals and a panel of judges named it the Best Overall Boutique & Lifestyle Hotel Brand. Benchmark spans 80 exceptional properties in prominent domestic and international destinations. In a highly competitive field, Benchmark Resorts & Hotels was chosen over internationally pro...
Aiden by Best Western Opens in Austin, Texas Marking U.S. Brand Debut
Best Western Hotels & Resorts | June 9, 2019
Phoenix, Arizona (June 7, 2019) – Best Western® Hotels & Resorts today announced the arrival of Aiden® by Best Western in Austin, Texas. The first U.S. location for the company’s modern, suburban boutique brand, Aiden by Best Western @ Austin City Hotel will reflect Austin’s distinctive vibe while bringing comfort and convenience to guests. “We are excited to expand the footprint of Aiden to North America, and especially to the city of Austin, whose quirky vibe is perfectly reflected in the brand’s exciting style,” said Brad LeBlanc, Senior Vice President and Chief Development Officer for Best Western Hotels & Resorts...
