Hey Independents! Are You Thinking About Joining An Association?

Larry Mogelonsky | November 2, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) For most independent hoteliers, the decision to join an association such as Leading, Preferred, Small Luxury or Relais & Chateaux is a critical and complex decision. All of these organizations have stepped up their game of late, with grand improvements to both their web and sales offerings so that they can all stay relevant as traveler behavior changes. Moreover, the impetus to participate is exacerbated by the proliferation of inventory in the alternate lodging sector – that is, Airbnb – coupled with the marketing behemoths that are the OTAs. The costs of joining an associa...