brand advertising
Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back Into Hotel Marketing
Hilton | July 25, 2022
MCLEAN, Va. – Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls o...
Marriott International Introduces Travel Media Network, Powered by Yahoo
Marriott International, Inc. | May 16, 2022
Marriott debuts the hospitality industry’s first global omnichannel media network, enabling advertisers to deliver curated experiences to millions of travelers Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. The Marriott Media Network initially will offer brand advertisers exposure to trav...
