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brand debut

Trailborn Introduces Hospitality Brand With Debut of First Hotel at the Entrance of Rocky Mountain National Park

TRAILBORN | December 19, 2023

The new hospitality brand rooted in and inspired by the great American outdoors opens its first hotel and restaurant on December 1st in Estes Park, Colorado with plans to open additional properties in the Grand Canyon; Highlands, North Carolina; Wrightsville Beach, North Carolina and Mendocino, California Estes Park, CO (December 19, 2023) – Castle Peak Holdings, the investment and development company behind Trailborn – the first vertically-integrated hospitality brand specializing in designing and operating elevated hotels with full-service restaurants and bars, exclusively located in the country’s most extraordinary outdoor destinat...

Fusion Hotel Group Launches New Business Hotel Brand, HIIVE Hotels

Fusion | July 19, 2023

HO CHI MINH CITY (July 19, 2023) - Fusion Hotel Group, Vietnam’s fully integrated hospitality and management company, announces the launch of HIIVE Hotels. Created for business travelers around industrial and logistic hubs, the August opening of HIIVE Binh Duong marks the brand’s Southeast Asia debut. The 172-room hotel – HIIVE Binh Duong – is well located in the Vietnam Singapore Industrial Park 1 (VSIP 1) in Thuan An, Binh Duong. The hotel is near Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport. With interiors and facilities to support both work and leisure travel, the HIIVE ho...

Hyatt Launches New Inclusive Collection Brand, Impression by Secrets

Inclusive Collection | May 24, 2023

CHICAGO (May 24, 2023) – Hyatt Hotels Corporation (NYSE: H) is proud to announce the launch of a new Inclusive Collection brand, Impression by Secrets, with the opening of Impression by Secrets Isla Mujeres. Located in the heart of one of Mexico’s most iconic island destinations, the new luxury resort marks the introduction of the ultra-exclusive, adults-only Impression by Secrets brand, defined by the highest level of luxury all-inclusive service possible. “The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable...

YOTEL to Debut in Thailand With Signing of YOTEL Bangkok

YOTEL | May 17, 2023

BANGKOK, THAILAND MAY 17, 2023 - YOTEL – the non-stop, global hospitality brand known for challenging the status quo – has announced its debut in Thailand with the signing of YOTEL Bangkok. The new-build hotel, opening in 2025, will be part of the cutting-edge Cloud 11, a 250,000sqm ground-up, mixed-use development set to be a playground for Southeast Asia’s artists, makers, and tech entrepreneurs. A pioneering sustainable project, Cloud 11 feature Thailand’s largest rooftop park acting as an urban lung in the city. The news signifies the third signing announcement for YOTEL in 2023 as part of YOTEL’s growth strategy to reach 50 ...

Preferred Hotel Group, Inc. Launches New Sustainable Hotel Brand, Beyond Green

 Preferred Hotel Group, Inc. | November 18, 2020

Newport Beach, California – November 18, 2020: Guided by an inherent passion to transform travel as a force for good, Preferred Hotel Group, Inc. – the family-owned company that manages and operates global travel and hospitality brands including  Preferred Hotels & Resorts,  Historic Hotels of America,  Historic Hotels Worldwide,  PHG Consulting and Beyond Green Travel – proudly announces the launch of Beyond Green. This innovative hospitality brand debuts with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership. Driven by purpose, the new bra...

First Atwell Suites™ Hotel Now Under Construction in Miami

IHG | November 9, 2020

IHG® Hotels & Resorts, one of the world’s leading hotel companies, announced today that the first Atwell Suites™ hotel is now under construction in Miami. Expected to open by summer 2021, the first Atwell Suites will be a 90-room hotel located in Brickell, an urban neighborhood home to Miami and South Florida’s financial district, as well as many foreign consulates. The hotel is part of a new high-rise, mixed-use property which will also include a new 140-room Hotel Indigo Miami Brickell. This property is owned by Francisco Arocha, Pedro F. Villar, Albert Ovadia and Sunview Companies. Atwell Suites is IHG’s newest brand, int...

Radisson Hotel Group Launches New Brand, Radisson Individuals

Radisson Hotel Group | October 20, 2020

Brussels - October 20, 2020 - Radisson Hotel Group announces the launch of a new brand, Radisson Individuals. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity. Radisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of qu...

New Hospitality Brand Azumi Launches

Azumi | October 20, 2020

October 2020, JAPAN: Adrian Zecha, Founder of Aman, alongside Japanese hospitality group Naru Developments, announce the launch of their new brand Azumi. The brand will offer a fresh take on the Japanese ryokan by combining the wholehearted, personal hospitality that characterizes a traditional stay with the best elements of the global hotel experience. The first Azumi property is scheduled to open in the Setouchi Region of Japan in Spring 2021. The ryokan - a type of Japanese inn - can be traced back to as early as the 8th century, serving as a waypoint for weary travellers to refuel and rest overnight. While modern hotels have been d...

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