brand development
Marriott Continues Midscale Growth With Launch of Four Points Express by Sheraton Brand
marriott international | September 27, 2023
Marriott International, Inc. (Nasdaq: MAR) today announced the launch of Four Points Express by Sheraton, designed for the midscale segment. This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. Consistent with the company’s approach to meeting the needs of guests with regionally relevant lodging products for every stay purpose, the announcement follows the company’s recent move into the affordable midscale space with City Express by Marriott in the Caribbean and Latin America and the announcement of its plans for StudioRes in the U.S. & Canada. Four ...
Lisa Marchese Appointed as Chief Commercial Officer of Northview Hotel Group
Northview Hotel Group | June 30, 2022
WILTON, Conn.--Northview Hotel Group, an industry-leading privately held hotel investment and operating firm, today announced the appointment of Lisa Marchese as the firm's first chief commercial officer. Marchese brings 20 years of international hospitality sales, marketing and strategic leadership to the role. She will be responsible for all revenue generation strategies across sales, marketing, distribution and analytics for Northview Hotel Group's properties. "Lisa is undeniably one of the most skilled marketers and strategic business builders in our industry," said Matt Trevenen, Northview partner. "She understands that brand, experie...
Proper Hospitality Appoints Blake Danner as Chief Operating Officer
Proper Hospitality | January 14, 2020
LOS ANGELES, CA (January 14, 2020) Luxury lifestyle brand Proper Hospitality, that designs, brands and operates hotels and residences, has named industry veteran Blake Danner as the new Chief Operating Officer. In this role, Danner will oversee business strategy, organizational growth and development, and day-to-day operations within the Proper portfolio, which includes properties in San Francisco, Santa Monica, Austin, and later this year, Downtown Los Angeles. “Blake Danner is an exciting addition to the Proper family, bringing years of hospitality experience to our rapidly expanding luxury brand,” said Brian De Lowe, Co-Founder and Pr...
Darlene Rondeau Joins Pegasus as New VP of Marketing
Pegasus Solutions | July 24, 2018
Rondeau brings a proven and successful background in marketing and strategy to help hotel tech leader continue its rapid growth and accelerate its industry leadership vision Scottsdale, Arizona – (July 24, 2018): Pegasus Solutions, the global leader in hospitality technology solutions, today announced the appointment of Darlene Rondeau as vice president of Marketing. In this role, she will be responsible for developing and implementing integrated marketing strategies that reinforce the value of the company's products and services. Darlene joins the world-class executive team, bringing with her a rich background of hospitality and ...
