brand evolution
InterContinental Hotels & Resorts Unveils a Distinctive Global Brand Evolution
IHG | October 9, 2023
InterContinental demonstrates its pioneering spirit while paying homage to its rich heritage, paving the way for the luxury traveller of tomorrow. LONDON: InterContinental Hotels & Resorts, the world's first and largest international luxury hotel brand, is embarking on an exciting new chapter with the launch of an extensive global brand evolution announced today. As part of IHG Hotels & Resorts' luxury and lifestyle portfolio, InterContinental is set to yet again reimagine the luxury travel experience, striking a harmonious balance between freedom and familiarity. This transformative journey is driven by the brand’s long held ...