Robotics, Hotels and Storytelling

PolyU School of Hotel and Tourism Management | July 29, 2024

With rapid technological progress and a renewed emphasis on health and safety in the wake of COVID-19, more and more Chinese hotels are relying on robotics to facilitate customer service provision. Yet we still know little about how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market. Rising to this challenge, Dr Vincent Tung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher bridge the gap between tourism and humanities research to explore customers’ narratives of hote...