brand finance
Brand Finance Hotels 50 Claims Marriott Closer to Checking In as Most Valuable Hotel Brand
Brand Finance | February 8, 2018
Hilton remains world's most valuable hotel brand but lead over Marriott shrinks 74%; Premier Inn and Holiday Inn are strongest hotel brands as consumers appreciate value for money; Airbnb's disruptive presence only set to grow as it targets business travellers For the third year in a row, Hilton is the world's most valuable hotel brand, with a brand value of US$6.3 billion. However, recording a 24% fall from last year, Hilton has seen their lead at the top over Marriott shrink from more than US$3.3 billion to just US$865 million, a staggering 74% reduction. As Hilton's brand value decreased, Marriott improved its brand value 8% to just...
World’s Top 50 Hotel Brands by Value: Inaugural Report by Brand Finance
Brand Finance | April 26, 2016
World's top 50 hotel brands valued for the first time Data shows Hilton is the most valuable individual brand Marriott-Starwood merger will create world's most valuable hotel brand portfolio For now, Hilton Worldwide remains the most valuable group Every year, leading brand valuation and strategy consultancy Brand Finance scrutinises thousands of the world's top brands. They are evaluated and ranked to determine which are the most powerful and valuable and grouped into league tables by country and industry. The top 50 hotel brands by value comprise the inaugural Brand Finance Hotels 50. Hilton is by far the most valuable brand, wi...
