brand growth
BWH Hotels Hosts 3,000 Attendees at Accelerate Conference Showcasing Global Strategy and Momentum for the Future
BWH Hotels | October 25, 2024
Phoenix, Arizona (October 25, 2024) – BWH Hotels, the leading hospitality enterprise comprised of three hotel companies including WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, hosted its annual convention this week in Charlotte, North Carolina. With “Accelerate” as this year’s theme, nearly 3,000 attendees, including BWH Hotels’ hoteliers, operators, and partners from around the globe, came together to celebrate one another’s accomplishments and set the groundwork for a successful year ahead and beyond. “We chose ‘Accelerate’ as our theme because it perfectly encapsulates the energy and momen...
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
Debbie Miller | October 9, 2024
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leverage authentic storytelling, and create compelling content that resonates with potential guests. Here are a few ideas for how hotels can effectively collaborate with influencers to strengthen their online presence and attract more guests. Understanding the Power of Influencer Marketing To start, let’s define “influencer marketing.” Simply put, influencer marketing...
