brand identity
Hampton by Hilton Looks to the Future With Innovative North American Prototype and a Refreshed Visual Identity
Hilton | March 21, 2024
Hilton’s visionary brand charts a new course with design innovations and a fresh look, redefining hospitality for the brand’s next chapter MCLEAN, Va. – Hampton by Hilton, Hilton’s global powerhouse brand with 3,000 properties worldwide, is reinforcing its brand strength and dedication to innovation with the announcement of a new cutting-edge North American prototype and the unveiling of a refreshed global brand identity. These endeavors signify Hampton’s steadfast commitment to pushing boundaries and redefining the category which it pioneered. Hampton, the industry’s dominant upper-midscale hotel brand, is consistently recog...
Hotel Revenue Growth Spearheads Cendyn’s Repositioning
Cendyn | March 7, 2024
Integrated hotel technology and services company unveils new brand proposition and products following portfolio consolidation Paris, France, 07 March 2024 – Cendyn, a global leader of integrated hotel solutions, has unveiled a revamped brand identity and a new consolidated product offering at ITB Berlin, bolstered by a bigger team in EMEA and APAC to support its growing customer base. Cendyn’s new value proposition presents a powerful collection of integrated solutions, enabling hoteliers to find new guests, book more direct, and grow revenue. Representing key parts of its product portfolio, Cendyn’s new consolidated Revenue G...
Augment Luxury Stays Via a Sense of Departure
Adam and Larry Mogelonsky | August 16, 2023
By Adam and Larry Mogelonsky Hotels excel at creating a strong ‘sense of place’ (sensorial brand identity) and ‘sense of arrival’ (first onsite impression), but we often neglect the ‘sense of departure’ (last onsite impression). According to the peak-end rule, this is perhaps the one area where hotels should refocus their efforts to get the most ROI. This is particularly important for luxury stays where travelers have a whole world of accommodation options. Luckily for the rest of us, many luxury hotels already have great departure SOPs that we can learn from to value-engineer a fantastic last impression in order to leave gu...
