National Survey Reveals 60% of U.S. TikTok Users Have Become Interested in Visiting a New Travel Destination After Seeing it on TikTok

MGH | April 3, 2023

BALTIMORE, April 3, 2023 -- MGH, a full-service marketing communications agency that specializes in tourism marketing and more, today released the results of a recent national survey of U.S. TikTok users that explores how the social media platform drives tourism discovery and action. The survey shows that TikTok — with its recently announced 150 million users in the U.S. — has a major impact on the travel and tourism industry, as 60% of surveyed TikTok users have become interested in visiting a new destination (city, beach, park, etc.) after seeing a TikTok video about it. The survey demonstrates that TikTok isn't just driving...