brand launch
Kolpin Hotels Launches New Hotel Brand, Roberta’s Society
Kolpin Hotels | November 1, 2024
November 1, 2024... Kolpin Hotels and Karim Nielsen, CEO of Kolpin Hotels are happy and excited to announce their partnership in the development of a new brand called Roberta's Society. It is a high-end, low-key budget hybrid concept and a meeting point for various target groups, where art, culture and activities will occur and create a place that you don't just want to come to live. Roberta's Society is created for travelers who want to stay in a lively, cozy and cool hotel with a strongly developed community. This new brand is aimed at guests between 18 and 50 years of age, and we want to accommodate both business and holid...
Marriott Continues Midscale Growth With Launch of Four Points Express by Sheraton Brand
marriott international | September 27, 2023
Marriott International, Inc. (Nasdaq: MAR) today announced the launch of Four Points Express by Sheraton, designed for the midscale segment. This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. Consistent with the company’s approach to meeting the needs of guests with regionally relevant lodging products for every stay purpose, the announcement follows the company’s recent move into the affordable midscale space with City Express by Marriott in the Caribbean and Latin America and the announcement of its plans for StudioRes in the U.S. & Canada. Four ...
Waterton Launches Outbound Hotels Brand
Outbound Hotels | September 12, 2023
CHICAGO (September 12, 2023) —Waterton, a Chicago-based national real estate investor and operator, announced the official launch of its new Outbound Hotels brand, a collection of locally-minded hotels offering differentiated lodging options for lifestyle travelers seeking outdoor-inspired experiences in boutique settings. From Yosemite National Park and Jackson Hole, WY to the vistas of Mammoth Lakes, CA and the bucolic Green Mountains of Vermont, every Outbound Hotels-branded property gives visitors a curated connection to the outdoors. “Outbound Hotels expands the traditional hospitality model,” said David Schwartz, CEO and chair...
IHG Hotels & Resorts Launches New Midscale Conversion Brand Garner™– an IHG Hotel
IHG Hotels & Resorts | August 16, 2023
Delivering an unrivaled commitment to quality and choice, new brand will be franchise-ready in early September ATLANTA (Aug. 16, 2023) – IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today launched its new midscale conversion brand, Garner™ - an IHG Hotel. The brand will be the leading choice for guests wanting great value stays at high-quality properties, and for owners seeking higher returns in the midscale segment. With a promise to deliver ‘easy going stays that get you on your way,’ Garner is designed for value-driven travellers of all ages who want a reliable and relaxed experience. The b...
Hyatt Hotels Announces Hyatt Studios, First Upper-Midscale Brand in the Americas
Hyatt Hotels Corporation | April 18, 2023
CHICAGO (April 18, 2023) – Hyatt Hotels Corporation (NYSE: H) today announces plans for Hyatt Studios, the newest addition to Hyatt’s portfolio of brands. The brand, which marks Hyatt’s entry into upper-midscale lodging in the Americas, was conceived through direct collaboration with hotel developers and listening closely to the needs of target guests. The announcement is supported by signed letters of interest in development agreements from multiple developers for more than 100 Hyatt Studios hotels, with construction expected to begin in 2023 and the first hotel expected to open in 2024. The immediate interest from the developmen...
Wyndham Ramps Up ECHO Development, Pipeline Grows to Over 200 Hotels in Year One
Wyndham Hotels & Resorts | March 21, 2023
PARSIPPANY, N.J., March 21, 2023 -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, today announced the continued expansion of its innovative ECHO Suites Extended StaySM by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline. Rapidly outpacing initial growth expectations, the developer-driven brand caters to the white-hot extended-stay market, which continues to outperform all other industry segments. Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground break...
New Urban Resort and Hospitality Company Wafaifo Launched in Vietnam
December 22, 2022
HOI AN, VIETNAM – A new international hospitality brand and hotel called Wafaifo has been launched in central Vietnam. The company will open the 134-key lifestyle resort, the Wafaifo Resort Hoi An, in Q1 2024 as part of a strategic plan that includes a new mall, a hospitality asset management service, and other tourism-related projects. The new company is based in Hoi An. Its name, Wafaifo, derives from “wa” from water, and “faifo”, the historical name of Hoi An. Wafaifo intends to offer hospitality project consultancy across Indochina, drawing on the hotel industry expertise of its co-founders, Managing Director, Mr Pieter v...
Meliá Hotels International and Tennis Player Rafael Nadal Launch ZEL, a New Lifestyle Hotel Brand
Meliá Hotels International | December 15, 2022
Madrid, December 15, 2022.- Today, tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, announced the launch of ZEL, a new brand of resort and urban leisure hotels that will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas. The joint venture between Rafael Nadal and Meliá Hotels International, both from Mallorca, Spain, aims to create a unique hospitality experience focused on classic Mediterranean character throughout various global destinations. The new brand will also have a range of different partners in cuisine, design, well-being and tec...
