brand management
IHG Hotels & Resorts Evolves Upscale EVEN Hotels Brand, Broadening Guest Appeal and Increasing Owner Value
IHG | September 23, 2022
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today unveiled the latest evolution of its upscale EVEN Hotels brand through an updated design, refreshed restaurant and integrated wellness experience. Developed in collaboration with franchisees, the new EVEN Hotels prototype will be more efficient to build and operate, making investment in the brand more attractive in more markets and driving future growth. With 50 global hotels open or in the pipeline, EVEN Hotels was created to keep travelers’ wellness routines going however they choose to define them. The brand’s evolution will broaden EVEN Hotels’ ap...
Hotel Franchise Brand Management: What Role for the Brand?
Holden Madison | September 26, 2019
By Holden Madison Tess Mattisson, Senior Director of European Marketing for Choice Hotels International, oversees 400+ hotels and multiple franchise brands across Europe, the Middle East, and Africa regions: she has picked up a thing or two on hotel brand management in franchising. Moving Beyond: Your Brand and Butter Traditional brand names and logos are moving to a more mobile, personalized approach for franchisees. It starts with scalability – measuring and learning from new investments – and then taking those investments to the whole business. Scalability boils down to the services offered, and it’s not a one-size-fits-all...
The CEO’s Role as Thought Leader in the New Era of Engagement
Alan Young | April 30, 2018
It is critical for CEO's to champion a trustworthy voice for their company's brand and execute a consistent content cadence By Alan Young Gone are the days in which CEO's can expect to remain a faceless, behind-the-scenes force of the company. Think Richard Branson, Elon Musk, Jeff Bezos – and the growing list of rock star C-level execs. Within a dynamic industry landscape, CEO's across all verticals are stepping up to become the driving market force behind their brand, openly advocating for their company's values, culture, and intellectual capital. A company's brand is often an extension of their chief executive&#...
Craving M&Ms! Brand, Management, and Strategy
Georges Panayotis | April 18, 2018
By Georges Panayotis M&MS these are three magic letters to keep as a mantra. M for marque -brand- an image and notoriety that are indispensables to any company. M for management because without people, without their skills, a company is nothing. And, finally, S, for strategy, because without any long-term vision, a business cannot survive. To keep brands alive, it is necessary to be surrounded by designers, marketers, disruptors, chief digital officers who can develop brands and attractive products. Thanks to the creativity of the human mind they will find a way to speak to the client more readily than any algorithm or computer. It ...
