brand marketing
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
Debbie Miller | October 9, 2024
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leverage authentic storytelling, and create compelling content that resonates with potential guests. Here are a few ideas for how hotels can effectively collaborate with influencers to strengthen their online presence and attract more guests. Understanding the Power of Influencer Marketing To start, let’s define “influencer marketing.” Simply put, influencer marketing...
The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
By Kimberly Yoong iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand. But what’s in a brand? Quality, consistency, and now – an ideology. CitizenM seeks to “inspire a new generation of modern travelers”, affectionately referring to its guests as citizens, while Aman’s discreet, exclusive luxury has enthralled more than its fair share of Aman junkies. As consumers continue to seek the novel and unique, the attracti...
Brand Building: A More Cost-Effective Way to Raise Your Company’s Profile?
Stuart Pallister | March 21, 2018
By Stuart Pallister When Arnaud Bertrand and Junjun Chen finished their studies at Ecole hôteliere de Lausanne in 2008 they went on to set up HouseTrip, an alternative accommodation start-up which would compete head-to-head with Airbnb and other online travel agencies. Initially the couple had just a laptop, an internet connection and an idea. They went literally from zero to annual revenues of 100 million dollars within just five years or so. Junjun takes up the story. "We were still in school, doing our second internships. We were in London and wanted to go to Scotland but we were students so didn't want to spend too much money....
Content, Brand and Mobile: The Destination Revolution is Now
Bronwyn White | February 8, 2016
The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White. THE internet is the industrial revolution of our time. And we're still at the beginning of that wondrous upheaval. Because we are at the beginning, unprecedented opportunities for big and small businesses abound. When Google switched over to semantic search (contextual search) a couple of years ago, it started to change everything. It meant that page 1 of Google was different for every search query. Semantic search banished online environments that were easily gamed through key word stuffing and a range of 'black hat...
Rescue Your Brand from Captivity
Bojan Jokic, Epteca Co-founder & CEO | May 13, 2015
Escape the prison that your brand storytelling is trapped in and reach customers directly By Bojan Jokic Our world is an amalgamation of stories, worldviews and beliefs, and our current industrial model was created to manufacture wants and needs. Since the first days of commerce, brands have been investing oceans of energy and resources to build substance and meaning to their offering using storytelling (like P&G's recent "Pick Them Back Up" campaign) and to promote those benefits. At the same time, the massive proliferation of television and online, the transformation of the PC into a retail channel, the explosive rise of mobile a...
Calistoga Spa Hot Springs Uses Flip.to to Help with Rebranding Efforts
Flip.to | September 11, 2013
Engages 30% of Guests in First Month with Flip.to Orlando, FL — September 13, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with Flip.to in August, the Calistoga Spa has reached over 9,000 social connections. The property turned to Flip.to to help them market to a new demographic of customers after their recent renovation. They felt that Flip.to would help attract that demographic in a way they couldn't naturally do on their own. "As part of our repositioning, we expanded who our ...
Nickelodeon Suites Resort Reaches 90K Potential New Guests and 3K Unique Visitors in 30 Days
Flip.to | July 19, 2013
Orlando, FL — July 24, 2013 — Flip.to is the brand advocate platform for hotels, helping Nickelodeon Suites Resorts boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source - their guests. Since going live with Flip.to in June, guests of Nickelodeon Suites Resort have spread the word about their stay to over 90,000 of their closest friends, relatives and colleagues. In the first month, Flip.to has helped Nickelodeon Suites turn 27% of their guests into trusted advocates. Each advocate shared a branded message with a unique link about the resort with their social networks, including Fac...
FairBridge Hotels Opens 98-room Brookside Resort in the Great Smoky Mountains of Tennessee
FairBridge Hotels International | July 11, 2013
SPOKANE, WASHINGTON, July 12, 2013 - The hospitality firm headquartered in downtown Spokane, FairBridge Hotels International, today announced the opening of its newest hotel 1900 miles away in the mountain resort city of Gatlinburg, Tennessee. The 98-room Brookside Resort by FairBridge is located at 463 E Parkway at the entrance to Great Smoky Mountains National Park. The rustic resort offers stream-side rooms and cozy cabins with access to quiet nature trails while still being only a half-mile from Gatlinburg's main strip. Brookside goes above and beyond the standard amenities expected at a FairBridge, like free hot breakfast and wi-fi...
