brand news
Iberostar Beachfront Resorts Unveils New Hotel Branding Approach
Iberostar Group | July 10, 2024
Iberostar Waves, Iberostar Selection and JOIA by Iberostar are the three new brand segments all with Iberostar's dedication to quality, service and its strong social and environmental commitment. Enables customers to select the hotels, experiences, and services that best suit their beachfront holiday aspirations. Palma de Mallorca, July 10, 2024: Iberostar Beachfront Resorts today announces an important evolution of its brand identity and hotel portfolio segmentation. This development reinforces the company’s commitment to creating happy and memorable holiday experiences for its customers. The updated approach is embedded with f...
Hilton Unveils Name for New Long-Stay Brand: LivSmart Studios by Hilton
Hilton | January 9, 2024
Built to accommodate guest stays of 20 nights or more, the lower midscale, extended‑stay solution already has more than 350 deals in various stages of negotiation MCLEAN, Va. – Hilton (NYSE: HLT) today announced LivSmart Studios by Hilton as the official name of its new studio apartment-style, extended-stay hotel brand. Created for the long-stay guest who never stopped traveling, even throughout the pandemic, LivSmart Studios has received tremendous interest from owners and developers in just six months and currently boasts more than 350 deals in various stages of negotiation. In fact, construction in Kokomo, Ind. broke ground less...
IHG Hotels & Resorts Underlines Commitment to Growth and Leadership in the Premium Category
IHG Hotels & Resorts | May 22, 2023
ATLANTA (May 22, 2023) – IHG Hotels & Resorts (IHG) recently outlined its strategies to help premium portfolio owners drive hotel performance and revenue and elevate the guest experience during its first IHG Americas Premium Investors & Leadership Conference. Held May 8-10 at the voco Chicago Downtown hotel, the Conference brought together more than 500 owners, general managers, sponsors and corporate colleagues for three energizing days of networking, presentations and discussions on super-charging brand delivery and profitability. The Conference focused on the recent successes and continued evolution of four key brands –Â...
Nobody Asked Me, But… No. 213: Hotel History: Sheraton’s Classic Advertising Campaigns
Stanley Turkel | May 14, 2019
By Stanley Turkel, CMHS Hotel History: "Keyed-Up Executives Unwind at Sheraton" In 1965, the Sheraton Corporation of America, under the leadership of President Ernest Henderson, created a brilliant advertising campaign: "Keyed-up Executives Unwind at Sheraton". It was broadly promoted all over the U.S. in print media, TV advertising and locally by individual Sheraton Hotels. Among my collection of Sheraton artifacts is a translucent plexiglass paperweight which has a small figure of a businessman with a wind-up key in his back which says "Keyed-Up Executives Unwind at Sheraton". His picture was everywhere: on television, on posters, in...
Choice Hotels Unveils Refreshed Look of Its Four Popular Midscale Brand Logos
Choice Hotels | May 3, 2019
ROCKVILLE, Md., May 3, 2019 -- Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice's flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension, the updated logos exemplify Choice's leadership across all their midscale hotel brands with a fresh and modern look. The new logos were designed to reflect both the brands' tradition and potential. All will include a &q...
