brand standards
Hotel Cleanliness Policies in the Time of COVID-19
Christian Cross | September 17, 2020
By Christian Cross Outbreak and the Initial Response at the Height of Impact COVID-19 has posed challenges never seen before by the hotel industry, requiring owners, managers, and brands to take new precautions to keep both guests and staff safe. The industry faced the added challenge of not only creating a safe lodging environment but also creating the impression of security to give guests the confidence to travel again. As the virus rapidly spread around the globe, brands quickly got to work on creating new standards to implement throughout their chains; however, local owners and management companies needed to take immediate steps to addr...
Connecting Local Community to Your Hotel
Chamberlin Public Relations | April 3, 2018
Today's travelers aren't interested in cookie-cutter hotels. When they're on the road, they want to feel like they are truly in a destination. Whether or not a hotel must adhere to brand standards or a certain budget, there are plenty of ways to bring a bit of the community into the space. Here are a few examples of what different hotels, both branded and independent, have been doing to make sure guests get a true sense of place. The Living Stage Red Lion Hotels' upscale boutique brand Hotel RL has a dedicated platform for local artists. The "Living Stage" hosts a wide range of performances and interactive activities – from public...
Don’t Be The Weakest Link In Your Flag
Larry Mogelonsky | June 8, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Recently, I had an unfortunate experience while staying at a branded property that was clearly well past its best before date. Despite its prime location in its market and good promotional efforts, it was obvious that this chain outlet was not meeting any of the defined standards outlined by the corporate website. I won't go into details, but let's just say that this economy-plus level hotel wasn't meeting some of the most basic criteria that characterize 'a good night's stay'. Being part of a group booking, it was apparent that I was not the only one who took notice of the property's blata...
