brand strategy
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
The CEO’s Role as Thought Leader in the New Era of Engagement
Alan Young | April 30, 2018
It is critical for CEO's to champion a trustworthy voice for their company's brand and execute a consistent content cadence By Alan Young Gone are the days in which CEO's can expect to remain a faceless, behind-the-scenes force of the company. Think Richard Branson, Elon Musk, Jeff Bezos – and the growing list of rock star C-level execs. Within a dynamic industry landscape, CEO's across all verticals are stepping up to become the driving market force behind their brand, openly advocating for their company's values, culture, and intellectual capital. A company's brand is often an extension of their chief executive&#...
Craving M&Ms! Brand, Management, and Strategy
Georges Panayotis | April 18, 2018
By Georges Panayotis M&MS these are three magic letters to keep as a mantra. M for marque -brand- an image and notoriety that are indispensables to any company. M for management because without people, without their skills, a company is nothing. And, finally, S, for strategy, because without any long-term vision, a business cannot survive. To keep brands alive, it is necessary to be surrounded by designers, marketers, disruptors, chief digital officers who can develop brands and attractive products. Thanks to the creativity of the human mind they will find a way to speak to the client more readily than any algorithm or computer. It ...
