brand usa
U.S. Department of Commerce Seeks Applications for Brand USA Board of Directors
International Trade Administration | July 16, 2024
The Department of Commerce is currently seeking applications from travel and tourism leaders from specific industries for membership on the Board of Directors of the Corporation for Travel Promotion (dba Brand USA). The purpose of the Board is to guide the Corporation for Travel Promotion on matters relating to the promotion of the United States as a travel destination. The Travel Promotion Act (TPA), which was signed into law by President Obama on March 4, 2010, established the Corporation for Travel Promotion as a non-profit corporation charged with the development and execution of marketing strategies for U.S. travel and tourism and to ...
U.S. Travel Welcomes Fred Dixon as CEO of Brand USA
U.S. Travel Association | April 4, 2024
WASHINGTON (April 3, 2024)—U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the announcement of Fred Dixon as incoming president and chief executive officer of Brand USA, America’s travel marketing organization: “Fred Dixon is a world-class destination marketing professional with a keen eye for talent and successful marketing strategies. His 20-plus year experience in New York City and focus on metrics, accountability and achieving ambitious goals are critical attributes as Brand USA writes its next chapter. “Fred’s deep relationships across the business community and throughout the tr...
Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern | November 20, 2023
SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...
U.S. Travel Announces New City, Dates for IPW 2021
The U.S. Travel Association | April 23, 2020
WASHINGTON (April 23, 2020)—The U.S. Travel Association has announced that its annual trade show, IPW, will next be held in Las Vegas May 10-14, 2021. This year's IPW, scheduled to convene in Las Vegas on May 30, was forced to be cancelled due to the coronavirus pandemic. The previously scheduled 2021 host city, Chicago, agreed to step aside for next year and will assume the host mantle in 2025. "This is incredibly welcome good news amid the serious challenges facing the travel industry, the country and the world," said U.S. Travel Association President and CEO Roger Dow. "Cancelling this year's IPW was a difficult though clearly n...
U.S. Fall in Overseas Travel Market Share to Continue Through 2022
U.S. Travel Association | August 1, 2019
WASHINGTON -- August 1, 2019 -- The steep and steady decline in the U.S. share of the lucrative international travel market is set to continue until at least 2022, according to the latest forecast figures from the U.S. Travel Association. U.S. global long-haul travel market share is on a four-year slide since its previous high of 13.7% in 2015, falling to 11.7% in 2018. The decline in market share represents losses to the U.S. economy of 14 million international visitors, $59 billion in international traveler spending, and 120,000 U.S. jobs. But the market-share drop is now forecast to continue, dipping under 11% in 2022, the latest o...
Brand USA’s Film “National Parks Adventure” Expected to Generate More Than 172,000 International Visits to the U.S. and Increase Visitor Spendin
Brand USA | August 15, 2018
Globally embraced giant-screen film generated nearly 47,000 trips and $173 million in visitor spending in 2017 alone Washington, DC, August 15, 2018 Brand USA, the destination marketing organization for the United States, today released the results of a return on investment (ROI) study showing the significant marketing impact of Brand USA's first IMAX and giant-screen film, "National Parks Adventure," on increasing international visitation and spend in the United States. Research by Phocuswright and Oxford Economics found that "National Parks Adventure" will generate $700 million in incremental spend and 172,335 incremental visitors to ...
Tourism Cares Rallies Support for Hurricane/Disaster Relief
September 14, 2017
Brand USA's thoughts and prayers are with those impacted by hurricanes and related tropical storms across Florida, Puerto Rico, the Southeastern United States, Texas, and the U.S. Virgin Islands. Currently, to support our partners in the impacted areas, we are providing direct links on Brand USA's consumer site, VisitTheUSA.com, to our state and territory partners where travelers can find the most up-to-date information during the recovery period—and are standing ready to amplify their marketing and messaging across our channels and invite international travelers to visit these destinations as they recover and open for bus...
U.S. Travel Industry Rallies Behind Brand USA
U.S. Travel Association | June 6, 2017
300-plus travel businesses and organizations sign letter to Congress extolling agency's benefits; For every $1 spent on marketing, Brand USA adds $27 to U.S. economy WASHINGTON (June 6, 2017)—The U.S. travel industry is rallying around Brand USA, after President Trump's budget proposal eliminating funding for the agency charged with marketing the U.S. around the world. In a letter delivered to key congressional committees, the U.S. Travel Association—along with more than 300 travel businesses, associations, and destination marketing organizations—highlighted Brand USA's new return-on-investment numbers, and the agency...
