branding
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
Crafting a Distinctive Identity: The Role of Branding Within the Travel and Hospitality Technology Industry
Alan Young | December 12, 2023
By Alan Young Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests. This highlights the importance of creating a brand that resonates with the target audience, as it can significantly impact consumer trust and loyalty. In addition to building trust, targeted branding also has a direct impact on the bottom line. Research by McKinsey & Company reveals that companies with strong and relevant br...
Maestro Expands All-In-One PMS to Provide ‘Everything Hotel’ via Strategic Solution Partnerships
Maestro | February 7, 2023
Anything Hotel joins Maestro’s growing partner network giving users one-stop access to Meta, digital marketing, social marketing, branding, website design and more MARKHAM, ONTARIO, February 7, 2023 — Maestro has entered 2023 with its eyes keenly fixed on building more strategic partnerships that make sense for hotel and resort groups. One of its first initiatives is to become the most comprehensive, all-in-one solution for users – from its coveted front- and back-of-house software and contactless mobile tools to now include omnichannel marketing. Recently Maestro teamed with Anything Hotel to give users access to Meta, digital mark...
PROVision Partners Introduces an Expanded Set of Strategic Growth Services for the Travel and Hospitality Industry
PROVision Partners | December 5, 2022
Hospitality-focused professional service framework encompasses business growth acceleration, strategic marketing and technology advisory services for three core industry market segments. New Smyrna Beach, FL — December 5, 2022 — PROVision Partners (“PROVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, has launched an expanded professional service framework that allows organizations in three core segments of the market to access powerful industry-specific solutions that are designed to accelerate growth, drive results and benchmark program...
The Echo
Shep Hyken | October 20, 2022
By Shep Hyken There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered. Is what you’re known for delivered consistently? Consider Ace Hardware, whose brand promise is The Helpful Hardware Place. When you visit an Ace Hardware store, do they keep their promise? Are they helpful? Based on all their awards and the comments from happy customers posted on social channels, they deliver. Those comments and awards are what I refer to as The Echo. As you “shout” your brand promise, the feedback you get in return is the echo. And you want that echo to reflect your words. ...
Rethinking Your Post-Pandemic Branding
Larry and Adam Mogelonsky | January 6, 2022
By Larry and Adam Mogelonsky We’re still yoyoing through the Great Reset and the latest spat with Omicron has proven that we’re still in the midst of very erratic travel conditions. The longer this pandemic persists, though, the more customers will change their travel habits, and this can mean brisk business for capturing more market share as people get their boosters and confidence is restored. A big trend therein to consider is ‘purposeful travel’ and the more you define this the better your odds on standing apart from the herd. A large factor for why purposeful travel will have a big impact for the decade ahead has to do with...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
Hospitality International Inc. Launches New Branding Identity
Hospitality International, Inc. | June 8, 2020
Tucker, GA - 6/8/2020 — Hospitality International Inc., a recognized leader in franchising of conversion and new build hotels for economy lodging, today announced “hihotels by Hospitality International” as their renamed umbrella for Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. Additionally, they will rebrand their direct booking website from Bookroomsnow.com to stayhihotels.com. This will help to consolidate the brands and strengthen their recognition among consumers and hoteliers in a competitive market. The new identity will provide an improved focus on their position in the everchanging hospi...
