Brazil Hotel industry
STR: Brazil Hotel ADR Higher Than 2019 Levels
STR | October 26, 2021
BOGOTA — October 26, 2021 — Brazil’s hotel industry has surpassed its 2019 comparables in average daily rate (ADR) for two of the last three months, according to September 2021 data from STR. The country’s ADR reached BRL327.21 in September, which was 6.4% higher than the pre-pandemic comparable from September 2019 (BRL307.56). Brazil also beat its 2019 comparable during July with an ADR of BRL336.45. “September is typically one of the weakest ADR months in Brazil, but the country’s rebound in pricing has been strong since the early months of this year,” said Patricia Boo, STR’s area director, Central & South...
Brazil Hotels Recovering ADR Much Faster Than Occupancy
STR | October 18, 2021
After a difficult winter, Brazil’s hotel occupancy is once again on the rise, reaching 44% in August 2021, or about 74% of the 2019 comparable. While occupancy recovery has been slow, the country’s rebound in average daily rate (ADR) has been strong, with monthly rates even exceeding 2019 levels earlier this year. August ADR reached BRL295.05, which was just 3.4% below 2019, as shifts in demand and supply have helped drive impressive ADR performance. Domestic demand With international travel difficult at best, impossible at worst, Brazil’s hoteliers have relied almost entirely on domestic demand. This has led to strong p...
